中国商务浸入式项目（CBI）

中国商务浸入式项目（CBI）China Business Immersion（CBI）

China Business Immersion（CBI）项目始于2009年，是华南师范大学国际商学院面向来华留学生的学分项目，已与来自欧洲和亚洲的 12 所高校建立长期合作，实现学分互认。项目课程全英授课，国际学生与本土本科生同堂上课、共同完成项目任务，在真实的跨文化学习环境中理解中国商业、社会与文化的运作方式。CBI课程体系涵盖 商业、文化、语言 三大模块，学习路径灵活，可根据兴趣在一个学期或两个学期内完成课程。

商业模块（Business）

聚焦中国的私营企业、服务业与数字经济，以课堂讲授、案例讨论、嘉宾分享和企业参访相结合的方式，帮助学生了解创新如何重塑行业与市场格局，特别关注粤港澳大湾区的商业生态。

文化模块（Culture）

通过城市走读、文化遗产参访（历史建筑、博物馆、非遗工坊等）以及与本土学生的合作活动，带领学生探索岭南文化与当代中国社会，理解文化如何影响商业思维与社会价值。

语言模块（Language）

提供从初级到高级、与HSK等级对应的汉语课程，强调在真实情境中使用语言，帮助学生在学习、生活与跨文化合作中提升沟通能力，增强在中国学习与交流的体验。CBI项目旨在为学生构建理解中国与连接世界的独特平台。

China Business Immersion (CBI) Program, launched in 2009, is a credit-bearing inbound program of the International Business College at South China Normal University. It has established long-term partnerships with 12 universities across Europe and Asia, with stable credit recognition agreements in place.

All courses are taught in English, with international and local students studying together and collaborating on coursework and projects. This setting provides a truly immersive cross-cultural experience and direct exposure to China’s business practices, society, and cultural dynamics.

The CBI curriculum includes three modules—Business, Culture, and Language—from which students can freely choose courses based on their academic interests, completing the program in one or two semesters.

Business Module

Focuses on China’s private enterprises, service industries, and the fast-developing digital economy. Through lectures, case discussions, guest talks, and company visits, students explore how innovation reshapes industries and markets, with special attention to the business landscape of the Greater Bay Area.

Culture Module

Engages students in city walks, cultural heritage visits (historic sites, museums, intangible cultural heritage workshops), and joint activities with local students. This module introduces Lingnan culture and modern Chinese society, showing how cultural values influence business thinking and social behavior.  

Language Module

Offers Mandarin courses from beginner to advanced levels aligned with HSK standards. The focus is on practical communication in real-life settings, helping students interact confidently in study, daily life, and cross-cultural collaboration.

CBI Program aims to provide students with a unique platform to understand China and connect with the world through immersive, cross-cultural learning.