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Discover the Greater Bay Area (GBA) with South China Normal University (SCNU) International Business College (IBC)
Where East Meets West: A Unique Cultural and Technological Experience
Are you ready to explore one of the most dynamic and innovative regions in the world? Join us for an unforgettable journey through the Greater Bay Area (GBA) in Guangdong, China, where tradition meets modernity, and East meets West. This program, offered by South China Normal University (SCNU) International Business College (IBC), is designed to immerse you in the rich cultural heritage, cutting-edge technology, and vibrant economic landscape of the GBA.
Why Choose This Program?
Rich Cultural Heritage: Experience the unique blend of Eastern and Western cultures that have shaped the GBA. From traditional Cantonese architecture to the vibrant Southern Lion Dance, you’ll gain a deep appreciation for the region’s cultural diversity.
Innovation and Technology: Visit leading tech hubs like Tencent and explore the digital economy driving the GBA’s rapid growth. Learn how innovation and technology are transforming industries and shaping the future.
Interdisciplinary Learning: Our program emphasizes New Business interdisciplinary studies, integrating business, technology, and data analysis. You’ll gain insights into the global digital economy and the digitalization of cultural industries.
Expert Faculty and Partnerships: With over 20 years of experience, IBC collaborates with more than 20 partner universities. Our faculty includes 150 international experts, two-thirds of whom have overseas experience, ensuring a diverse and enriching learning environment.
Outstanding Enrollment Records: IBC is proud to be first in SCNU postgraduate enrollment rate in 2022 and top in SCNU for students studying overseas. Join a community of high-achieving students and professionals.
Program Highlights
Cultural Immersion: Explore Lingnan heritage through traditional cultural experiences, including visits to Shamian Island, the Thirteen Hongs Museum, and the Ancestral Temple & Wong Fei Hung Memorial Hall.
Innovation and Technology: Visit Tencent Cloud Songshan Lake Digital Economy Industrial Base in Dongguan and discover the cutting-edge technologies driving the GBA’s economic growth.
Workshops and Lectures: Participate in workshops like “Understanding GBA: Where East Meets West” and lectures on “Pioneering Innovation: Economic Characteristics and Global Influence of the GBA”.
Group Study and Presentations: Collaborate with fellow students on group projects and presentations, sharing your insights and learning from others.
